Role
Visual designer and developer
Context
It’s Giving Eco is a research-led digital project examining how sustainability is communicated within the European fashion industry. Developed as part of my bachelor’s thesis, the work explores how brands articulate their sustainable practices and how audiences with different cultural backgrounds interpret these messages.
Approach
The outcome is an online platform that communicates sustainability through playfulness, irony, and accessible visual storytelling. It features mini-games that expose contradictory eco-claims, supported by an info hub with curated resources. A bespoke pixel-art visual language shapes both the interface and the illustrated scenes.
Designed for ongoing iteration, the platform will continue to evolve through planned user testing and future outreach.
Visual designer and developer
Context
It’s Giving Eco is a research-led digital project examining how sustainability is communicated within the European fashion industry. Developed as part of my bachelor’s thesis, the work explores how brands articulate their sustainable practices and how audiences with different cultural backgrounds interpret these messages.
Approach
The outcome is an online platform that communicates sustainability through playfulness, irony, and accessible visual storytelling. It features mini-games that expose contradictory eco-claims, supported by an info hub with curated resources. A bespoke pixel-art visual language shapes both the interface and the illustrated scenes.
Designed for ongoing iteration, the platform will continue to evolve through planned user testing and future outreach.